From the plan to the post.
Good marketing takes more than a full content calendar. It takes a point of view, a plan, and someone who can connect the two.
Marketing strategy
Audience insight, clear priorities, and a practical plan that gives your marketing a reason behind every move.
Social & content
Ideas, creative direction, copy, and content that sound like you—and give people a reason to care.
Digital marketing
Paid social, email, website and SEO updates, and reporting that keep your marketing working together.
For agencies.
In your corner.
I plug into agency teams as a freelance strategy consultant, bringing audience research, social strategy, creative concepts, and clear briefs to client and brand accounts. From a campaign sprint to ongoing account support, I work alongside your team and within your process.
Need someone to turn insights into a direction, shape the story, or help move the work forward? Let’s talk about your next brief. Available for freelance and contract engagements.
Hi, I’m Shani.
I’m equal parts strategist and creative. I ask questions, connect the dots, and create order within chaos—turning scattered ideas into marketing that feels like you.
Shani Social is my independent digital marketing agency and consultancy. You work directly with me, from figuring out the direction to bringing it to life. I partner with business owners on their marketing and agency teams on strategy, creative concepts, and client accounts.
Experience includes.
Today’s Montessori
“Shani has a natural knack for understanding persuasive communications and can translate that visually through photographs, graphic design, and social media.”
Lisa Kalal · Hillel of San Diego
Former manager · January 2024